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SMS marketing: 8 examples and the legal rules in France

Templates and rules to know

Back to SMS examples

A commercial SMS is most often read within minutes of arriving: that's its strength, and the reason it's so tightly regulated. Here are sample wordings and the framework to master before any campaign. Note that free, manual sending isn't suited to marketing.

Ready-to-copy templates

  • Deal of the moment: -20% site-wide until Sunday with code PROMO20. STOP to 36111

    80/160 charactersChoose this template

  • Our new collection is arriving in store! Come discover it this weekend. STOP to 36111

    85/160 charactersChoose this template

  • The sales kick off today: up to -50% in store. STOP to 36111

    60/160 charactersChoose this template

  • You have one day left to grab -30% on your order. Don't miss out. STOP to 36111

    79/160 charactersChoose this template

  • A thank-you for your loyalty: 10 euros off from your next visit. STOP to 36111

    78/160 charactersChoose this template

  • Good news: your order is ready and waiting for you in store right now.

    70/160 charactersChoose this template

  • We're opening specially this Sunday from 10 a.m. to 6 p.m. See you soon! STOP to 36111

    86/160 charactersChoose this template

  • Birthday special: -25% just for you, to use within 7 days. STOP to 36111

    72/160 charactersChoose this template

Our tips

One offer, one deadline, one action

SMS that convert rest on three elements: your offer, its deadline and the action expected from the recipient. Within 160 characters, everything else is just noise.

The legal framework is not optional

In France, SMS marketing requires the recipient's prior consent (GDPR), a clearly identified sender and a free way to unsubscribe ("STOP"). Sending is banned between 8 p.m. and 8 a.m., on Sundays and public holidays.

Good to know before sending

Envoyer SMS Gratuit is a personal, free sending service: one message at a time, with no automation or mass distribution. Being free doesn't release you from the law: every send is logged (IP included) and can be disclosed to the authorities upon request. For a commercial campaign, use a professional platform and comply with French regulations: prior consent (GDPR), a way to unsubscribe (« STOP »), sender identification, and no sending between 8pm and 8am, on Sundays or public holidays.

Your frequently asked questions

Is the STOP notice mandatory?

Yes, for any commercial SMS marketing in France. The recipient must be able to opt out simply and free of charge, generally by replying STOP to a short number such as 36111.

Does this service let me do SMS marketing?

No. It's a personal, free sending tool, one message at a time, with no automation or commercial sender number. A campaign requires a professional platform with short numbers and unsubscribe management.

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Other themes

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Group SMS and announcementsInform a group without slipping upAppointment remindersFewer no-shows, free sending
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