Opt-out

Opt-out is the ability to leave a mailing list, embodied in SMS by the « STOP » mention.

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In brief

Opt-out is the ability to leave a mailing list, embodied in SMS by the « STOP » mention.

Going deeper

Opt-out mirrors opt-in: everyone must be able, at any moment, to stop receiving messages, without complication and free of charge.

In SMS, this translates into a withdrawal mention — most often « STOP » accompanied by a short code. The request must be honoured without delay, and its presence is mandatory in any canvassing message.

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