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A2P SMS

An A2P SMS (Application-to-Person) is a message sent automatically by a computer system to a mobile, as opposed to a text written by a human.

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In brief

An A2P SMS (Application-to-Person) is a message sent automatically by a computer system to a mobile, as opposed to a text written by a human.

Going deeper

The A2P SMS gathers all the messages born of an application rather than a person: verification code, order confirmation, appointment reminder, alert or promotional offer.

It is distinguished from the P2P SMS, which travels between two individuals. The gap goes beyond the technical: A2P transits through professional gateways, follows its own commercial rules and falls, as soon as it touts a product, under canvassing regulations.

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Alphanumeric senderAn alphanumeric sender, or Sender ID, displays a brand name in place of a number as the originator of an SMS, within a limit of 11 characters.Opt-inOpt-in is the prior, free and explicit agreement a person gives to accept receiving commercial messages.
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