Free SMS or SMS marketing?
A free personal message, against regulated, professional bulk sending.
Sending a free SMS from a site and broadcasting an SMS marketing campaign are nothing alike: one serves a personal and one-off message, free and immediate; the other addresses thousands of opt-in recipients via a billed professional platform. These are two worlds, not two plans of the same tool.
The head-to-head, criterion by criterion
| Criterion | Personal free SMS | SMS marketing platform |
|---|---|---|
| Cost | Free, with no sign-up | Billed per message, on an account to credit |
| Volume | One send at a time, occasional | Mass sends to entire lists |
| Consent required | A single, isolated personal contact | A mandatory prior opt-in from recipients |
| Sender and STOP | The gateway's shared number | Sender name and STOP mention at 33700 mandatory |
| Tracking and statistics | No dashboard | Delivery receipts, click rate, reporting |
To conclude: which one to pick?
Use the free SMS for a personal and occasional message, with no fee or account. As soon as it's about contacting a list for commercial purposes, an SMS marketing platform is the only legal and effective route: it brings together the volume, the identified sender, the tracking and above all the regulatory framework — prior consent from recipients and the mandatory STOP mention at 33700. A free personal send must never serve for mass prospecting.
Your most frequently asked questions
Can I send a promo to my customers with the free SMS?
No. The service is reserved for personal and occasional sends. A commercial message to a list requires an SMS marketing platform, with opt-in and STOP mention at 33700.
Why is a marketing platform paid?
Because it handles the volume, the identified sender, the delivery receipts, the reporting and legal compliance (opt-in, STOP), everything a free personal send doesn't cover.
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