Can I put a link in my text message?
Nothing forbids it — but an unexpected link looks exactly like a scam.
Technically yes, but a link from an unknown number worries people — and shortened links are the first sign of smishing. Prefer a fully readable domain.
Nothing stops you technically. But your message arrives from a number the recipient does not know: a link there looks precisely like a smishing attempt, and will often be ignored or even reported.
The answer in detail
Shortened links (bit.ly and the like) are the worst choice: they hide the destination, which is exactly the technique of fraudulent texts, and carrier filters treat them as such.
If a link is unavoidable, write the domain out in full and in plain sight, with no needless parameters, and say in one sentence what is behind it. A recipient who understands where they are going clicks far more readily.
Often the best move is to do without: give the site's name or the information itself in the text. The recipient will look it up — and you avoid being mistaken for the campaigns reporting lines collect all day long.
Concrete examples
›An acceptable link
“Opening hours are on example-council.uk, under Registry.”
›A link to avoid
“Your parcel is waiting: bit.ly/xxxx” — indistinguishable from a scam text.
Takeaway
A fully readable domain, never a shortened link — and most of the time, no link at all.
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